Brown-Forman will showcase its super-premium single malt portfolio at the upcoming TFWA Asia Pacific Exhibition in Singapore (12-16 May). Limited, travel retail-exclusive editions from Benriach, The Glendronach and Glenglassaugh distilleries will be presented at the show.
In addition, Jack Daniel’s and Woodford Reserve super-premium American whiskey portfolio will feature prominently at the drinks group’s stand (2-K2).
Master Blender Dr Rachel Barrie will be at the drinks group’s stand to introduce delegates to Brown-Forman offerings.
Barrie – often called the First Lady of Scotch Whisky – has 30 years of experience in the whisky industry and is part of Whisky Magazine’s Hall of Fame.
Brown-Forman Vice President & Managing Director Global Travel Retail David Rodiek said: “The brand portfolio we are showcasing in Singapore reflects our continued premiumisation strategy and increasing focus on distinctive luxury editions.
“The Asia Pacific region is a very important market, both for our super-premium American whiskeys as well as our entire single malt Scotch portfolio alongside our newcomers Gin Mare and Ron Diplomático.”
The 200sq m Brown-Forman booth will welcome visitors on two levels. Brand advocates will guide guests through tastings of Brown-Forman’s travel retail portfolio.
The company will showcase Jack Daniel’s American Single Malt and other popular products from the brand line-up in the Asia Pacific region.
Brown-Forman will also present select offerings from Woodford Reserve, including limited editions such as the Woodford Reserve Distillery Series and the Woodford Reserve Master’s Collection – both of which recently became available in travel retail.
Further highlights at the booth will include Benriach Triple Distilled 25 Year Old and the recently introduced Benriach The Thirty. TFWA delegates can also look forward to the unveiling of a limited edition from the Benriach Distillery.
According to the drinks group: “Benriach, The Glendronach and Glenglassaugh brands offer distinct flavours and cask collections and all three have shown strong growth potential over the last three years, especially in the Asia Pacific region.” 
