Distribution and model management agency FreeWorld Manufacturers returns to the IAADFS Summit of the Americas upcoming 7 days with a new line-up (Booth 909).
As noted, the company established up by skilled drinks government Sean McNaughten, was a very first-time exhibitor at the celebration very last calendar year.
This calendar year, FreeWorld Brands introduces a new, even bigger stand, with the spotlight on four makes: Nemiroff vodka, Buzzballz cocktails, J.J. Corry Irish whiskey and Wild Atlantic Irish whiskey.
McNaughten believes the manufacturer variety is “tailor-made” for the Americas market place. “Our models attractiveness to a vast variety of clients, those trying to find an established name like Nemiroff, and searching for the brand’s newest item innovations, and others on the lookout to try anything new in vacation retail. And, in the circumstance of Buzzballz, anything quite diverse.
“We are seeking to appeal to the new curious customers coming into duty cost-free for the initial time in a lot of conditions. Each manufacturer has a extremely distinctive story to inform but all are hunting to extend in vacation retail as a result of featuring solutions that satisfy existing purchaser demands, with a sturdy aim on sustainability.”
Ukrainian vodka brand Nemiroff has a eyesight for 2028 to rank in the prime three globally recognised vodka brands “with an undisputable management in its dwelling market”. Advancement drivers contain brand developing, merchandise innovation and a focus on the major 10 travel retail marketplaces.
McNaughten underlined the vary of expressions now supplied by Nemiroff. In the mainstream category, Nemiroff Originals resonates with equally area preferences and worldwide expectations, “a go-to choice for every single occasion”.
In the high quality category, ‘hero’ Nemiroff expression DeLuxe is described as a “testament to resilience and passion” and is backed by a solid ‘That’s my Spirit’ marketing campaign. Newcomer to the Deluxe provide is the modern Nemiroff Honey Pepper, primarily based on a standard recipe with notes of pear, honey and baked apple, shifting into pepper and spice.
Nemiroff The Inked targets the Gen Z demographic, tapping into their adventurous spirit and thirst for new ordeals with a ‘What Are You Open up To’ tagline. Its flavours consist of Blood Orange, Burning Pear and Wild Cranberry.
Nemiroff Lex, which signifies ‘Law’ in Latin, is Nemiroff’s Super Top quality vodka, offered in an arch-formed decanter built by French design and style studio, Version Originale.
Buzzballz is an impressive geared up cocktail brand name launched by Merrilee Kick and her two sons, with a mission to “reinvent Delighted Hour”. All merchandise are made in the Usa and aspect normal flavours, true fruit juices or lotions.
The brand has made methodically above the previous 14 decades to attain domestic gross sales of 6.6 million scenarios (24 parts) in 2023. The manufacturer also boasts a powerful global community and has set its sights on the Latin The united states and Caribbean journey retail marketplaces, as properly as the international industry. (Observe this space for a far more thorough short article on Buzzballz’s strategies in travel retail shortly.)
Buzzballz presents wine and spirit-primarily based cocktails for every event 15% alcohol by volume, gluten absolutely free and kosher qualified in plastic containers built with recyclable supplies and 15% PCR. The cocktails do not call for cold storage. Its 12+ flavour line-up includes Tequila ‘Rita, Choc Tease, Lotta Colada and Forbidden Apple.
“Buzzballz ticks all the containers for travel retail,” McNaughten said. “It has a sturdy backstory and potent brand name alignment with attractiveness across all age teams. There is no prep time, consumer loyalty is robust and the products are non-breakable.”
J.J. Corry is an unbiased Irish whiskey bonder, established on reimagining Irish whiskey traditions by means of collaborations with distillers and craftspeople close to the world. Named following the 19th-century regional Whiskey Bonder, J.J. Corry from Co. Clare, the company was launched by Louise McGuane in 2016.
The to start with J.J. Corry expression, The Gael Batch No.1, was launched in March 2017 and the main range involves The Gael, The Hanson and one malt The Flintlock.
The Gael is described as a “perfect marriage of 6 Irish whiskey flavours”, matured in sherry and bourbon casks from Jerez, Spain and Kentucky. It can take its identify from the bicycle that J.J. Corry made, developed, cycled and offered. In accordance to McGuane, the line is much more than a nod to her predecessor, “representing the to start with leg in our journey in the revival of Irish Whiskey Bonding”.
The Hanson is matured in bourbon and American craft whiskey casks sourced from Kentucky, Tennessee and New York, a blend of excellent grain whiskeys from distilleries throughout Ireland.
J.J. Corry also makes The Pig’s Elbow, a vintage juniper forward Irish design and style dry in, with refreshing notes of citrus, pear, cucumber and a hint of black tea. Bottled at 40%, gains from every single bottle marketed assistance group teams in the parish of Cooraclare, Co. Clare.
J.J Corry expressions are accessible in journey retail with Shannon Obligation Totally free at Shannon Airport, with ARI at Dublin Airport and with Lagardère Vacation Retail on Irish Ferries.
Concentrating on even further advancement in the sector, McGuane said: “Irish whiskey growth is mostly pushed by a single singular manufacturer, Jameson. The option for J.J. Corey lies inside of the Super Premium and Extremely Top quality tier of the group, a tier wholly underserved in Irish whiskey but with wonderful probable. Our positioning, standing and expertise lets us to be more helpful and out contend any other Irish whiskey brand.”
Wild Atlantic Irish Whiskey, with two IPA Barrel and Rechar Barrel expressions, is a mix of Irish triple-distilled and top quality malt Irish whiskeys aged about four many years to offer you a smooth “no chunk, no burn”. The whiskeys embody the rugged, impressive beauty of the west coastline of Ireland all together the Wild Atlantic Way.
Wild Atlantic Irish Whiskey is generated by Kinsale Spirit Co, explained to characterise “what is finest about Kinsale, a person of Ireland’s most vivid and beautiful coastal towns”. The doing work port is renowned for its food stuff, drink and energetic leisure pursuits. 
