Premium spirits distributor Blue Caterpillar has entered a distribution partnership with Caribbean rum maker 10 To One Rum. The collaboration will see the manufacturer out there in Latin American, Caribbean and travel retail markets.
The agreement signifies a significant milestone for both firms, with 10 To One’s line-up of Caribbean rums complementing Blue Caterpillar’s numerous portfolio of top quality spirits.
Considering that it was launched by Trinidadian Marc Farrell in 2019, the rum brand name has come to be identified for its liquid good quality and the loaded Caribbean tradition it signifies.
The manufacturer name was inspired by the “one from 10 leaves zero” assertion made by Trinidad and Tobago’s initially Primary Minister Dr. Eric Williams in his simply call to preserve the 1st Caribbean federation of 10 countries. This mirrored the thought that “we are more powerful collectively than we are apart.”
Blue Caterpillar CEO Michael Gebrael said: “We are thrilled to husband or wife with Ten To 1 and introduce their rums to individuals across Latin The united states, the Caribbean and world wide journey retail. This collaboration aligns properly with our commitment to offering extraordinary spirits that rejoice authenticity and cultural range.”
The partnership arrives at a time of development in the premium rum group, as highlighted by the International Wine and Spirits Levels of competition (IWSC). Citing a study by the IWSC, the associates famous the continuous expansion of the premium rum phase, pushed by buyer demand from customers for reliable and artisanal products and solutions. This trend highlights the enormous option for manufacturers like Ten To One particular Rum to prosper in numerous markets.
10 To One particular CEO Marc Farrell included: “We are fired up to be part of forces with Blue Caterpillar to grow the get to of Ten To A single in crucial marketplaces.
“With their skills and perseverance to excellence, we are assured that this partnership will proceed to elevate the presence and notion of Caribbean rum and delight people with our unique choices.” 
