Internationally renowned supermodel, philanthropist and investor Natalia Vodianova has become a shareholder in Swiss Health & bioBeauty, owner of beauty and longevity brand Niance.
This strategic partnership marks a key milestone in Niance’s journey towards global prominence, the company said.
The Zurich-based luxury skincare and nutritional supplement brand is renowned for its biotechnology Fernesse, which increases the bioavailability of nutrients by enabling the release of Triple-Biotic power (prebiotics, probiotics, and postbiotics) from its active ingredients.
Niance integrates natural ingredients from the Swiss Alps with Swiss biotech advancements to promote rejuvenation and healthy aging by activating the body’s own restorative abilities.
Vodianova commened: “In early 2021, I was introduced to Niance and immediately felt a deep connection with its philosophy and products. Niance stands out from the hundreds of skincare products I have tried.
“Being active in modelling, social activities, and travelling, my skin is constantly stressed by makeup, lights, and pollutants. The Niance products help me restore a glowing skin and overall health vitality.
“I strongly believe in gut health – a healthy gut leads to a healthy body, as nearly 80% of our immunity is located in the gut. That’s why Niance always addresses issues of beauty and longevity at the root cause,” Vodianova added.
Niance CEO Marnix Ettema said: “Our growth is driven by heavy investment in innovation and the quality of our products, garnering a loyal customer base globally.
“Despite minimal marketing, Niance is now present in about 30 countries, with an exceptionally high repeat purchase rate of 71% online. Our clients include doctors, celebrities and high-profile individuals who endorse our products genuinely and unpaid.” 
