Superapp? Nah, India’s Ixigo Would Rather Adopt a Multi-App Strategy

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Skift Take: Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed.
— Peden Doma Bhutia

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