2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

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2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall


Skift Take: Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.
— Sean O’Neill

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