William Grant & Sons is to return to the TFWA Asia Pacific Exhibition & Conference in Singapore on 12-16 May, with the spotlight on its whisky portfolio, led by Glenfiddich and The Balvenie.
The family-owned spirits company is showcasing its other key brands at a high-profile two-storey exhibit space at the show.
Visitors to the William Grant & Sons stand (2-N19 Basement 2) can explore its strong line-up of spirits brands, including Hendricks Gin and Monkey Shoulder Whisky, alongside recent portfolio additions UK ultra-premium gin Silent Pool Gin and blended Scotch whisky Wildmoor.
As reported, Wildmoor was launched in travel retail early this month via a high-visibility activation at Changi Airport with Lotte Duty Free. The brand featured the release of two channel exclusives, Waking Forest 23 Year Old and Tropical Coast 30 Year Old, as well as the 40 Year Old Black Mountain.
The William Grant & Sons team at the Singapore event will be led by the company’s new Managing Director – Global Travel Retail Rufus Parkinson and Regional Director of GTR APAC Alexander Carroll.
Rufus Parkinson said: “I am excited to head to Singapore for this fantastic event as one of my first major assignments alongside our Asia Pacific team, and at a time where passenger traffic recovery in the region is gathering momentum.
“Asia Pacific is a key focus for us, underlined by the commitment we have made and will continue to make with high-profile airport activations in the region. We are looking forward to connecting with our partners to share more about these exciting opportunities and jointly bringing to life our brands to delight travellers in Asia Pacific airport retail.”
The William Grant & Sons stand will feature a ‘happy hour’ session to be hosted by its new Regional Malts Brand Ambassador for Southeast Asia Jyri Pylkkänen, between 5pm and 7pm on Tuesday 14 May. Throughout the Singapore show, cocktails will be served from its bar to visitors, offering tasting opportunities for each of its key brands. 
